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How to Increase Conversions on Your Online Store

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The main goal that an owner of any online store wants to achieve (it is also a key metric of success) is the increase in sales. Time of easy profit in e-commerce has passed. In order to compete in the rapidly growing market, it is important to pay attention to a number of things that may seem insignificant at first glance. For example, it is very important to make use of SEO products, as this will ultimately influence the success of the business as a whole.

Eliminate technical problems

If everything works well visually on the website but you are seeing no sales, it may mean that the problem is in the technical part. Go through the transactional chain of user actions yourself to make sure everything is OK. Among the non-obvious issues, you might be facing with the following ones:

1) Errors during registration or authorization;
2) Broken shopping cart button;
3) Inability to receive an order confirmation letter;
4) Some pages display a 404 error

Reconsider the prices

Prices can act as one of the tools to increase sales while also being a factor leading to sale drops. Unlike in retail, it does not take Internet users much time to compare prices on different online stores, which means that if they can find the product they are looking for at a lower price, they will go for it.

Synchronize with the warehouse

In the process of the developing an online store, you will need either your own warehouse for storing goods, or renting at least a small room for such purposes. Thus, you should consider having a warehouse at the early stage of running your online shop.

Delivery and payment options should be convenient

It is recommended to offer several delivery and payment options, so that the buyer chooses the ones that are most convenient for them. Even if you are targeting an audience of several large cities only, some people may want to order goods as a gift, which means they may need other shipping options that you simply do not offer.

Give your buyers a choice

In some niches, this is one of the main conditions for success and a good way to increase sales. For example, you can sell clothes, accessories or books instead of limiting yourself to only one product category. For many owners of online stores, this may come as revelation. When a buyer visits a website and sees a rather meager assortment in the product catalog, they are likely to leave that website and keep searching for something else.
Niche and goods play an important role
Niche online stores have a better chance of success than those having no niche defined. However, the niche itself must have some sufficient demand based on the area you are targeting. Not all the goods that sell well in offline retail are in great demand on the Internet so keep that in mind.

In conclusion, we hope you will now be able to increase your conversions. Additionally, we suggest you also turn to some reputable Seologist SEO solutions in Toronto to have your website properly optimized.

OneCore SEO Solutions

605 Finch Ave West, Suite 1916,
North York,

M2R 1P1

Latest Activity: Sep 14, 2017 at 2:47 AM

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