[Report Abuse]
[Login to Blog] kennethoverton's Blog
The Impact of AI on Digital Marketing

Take Me To Post Comment Form

Artificial Intelligence (AI) is revolutionizing companies across all industries. It ranges from the use of autonomous cars to Google AI that enables gamers to learn video games in just a few hours. The next target of AI will be the online marketing field even as it continues to evolve. The tons of data left during internet surfing and social media outreach creates a door for AI to transform the digital marketplace. Marketers are using AI for targeted marketing, predictive analytics, and improving customer experience. Consequently, it has helped marketers to maximize their return on investment (ROI).
Previously, marketers were hesitant to incorporate artificial intelligence into their marketing campaign. However, more marketers are gaining confidence in regards to the application of artificial intelligence. Marketers continue to feel AI's presence through its associated processes such as Machine Learning, Internet of Things, and big data. These are just components that will contribute towards utilizing AI to its fullest potential. Here are some of the ways AI impacts the online marketing field.
Personalized User Experience
Artificial Intelligence technology plays an integral role in improving customer experience. Integrating artificial intelligence into your content marketing strategy can be a game changer in your marketing approach. You can use data such as customer interests, buying behavior and customer searches to conduct customized marketing campaigns. Moreover, you can carry out content campaigns for every customer or prospect. Chatbots are a component of AI that marketers can use to improve retail customer relationship management approach. You can program chatbots such that it can interact with customers based on the information it receives.
Quick Decision-Making
Users generate and collect new data for AI analysis each time they browse the internet. You can use this information to reveal user needs, purchasing pattern, and future actions. Marketers can use this information to optimize their marketing strategy and supply the most relevant services or products. Moreover, social media outreach creates a door for marketers to reveal personal information about their target audience. That makes it easier for marketers to design a targeted marketing approach. As a result, sales-cycle reduces as customers receive relevant information on a silver plate. Use of predictive strategies reduces product search and makes decision-making easier. In fact, marketers can use AI analytics to analyze customers and encourage them to make repeat purchases. AI-enabled algorithms are powering nearly all digital marketing initiatives. The chances are that use of banner ads, and SEOs will soon become obsolete as businesses continue to adopt AI-powered marketing initiatives. After all, no one needs website traffic and SEO when AI analytics can provide a detailed report about the target audience.
Maximizing ROI through Image Recognition
Previously, marketers would use image recognition to obtain information about an isolated object in an image. However, the AI-powered software makes it easier for marketers to get a detailed description of an object in an image. Some of the AI-powered software can sense motion, identify objects, and recognize human faces. Marketers in the banking sector can use AI-enabled image recognition technology for enhancing customer security and faster transaction process. Research has revealed that social media users share billions of photos daily. As such, marketers can leverage this vast collection of images to understand consumer needs, patterns, and behavior. The AI-powered software helps marketers to conclude based on the comparison between social media images and an established image library. For instance, fashion designers can use AI-powered software to map their products against the vast collection photos in Instagram and Facebook. That makes it easier to understand potential geographical changes and the consumer demographics, which include occupation, age, gender. It makes it easier for marketers to align their marketing strategies and extract a maximum ROI.
Marketers now understand their customer better than ever before due to the increased social media outreach and big data. Artificial intelligence technologies bring customers and marketers closer to each other. AI-powered initiatives will lead to optimized decision-making, enhanced user experience, and maximized ROI.

Latest Activity: May 16, 2018 at 2:07 PM

Blog has been viewed (18) times.

Log In to post comments.

Previous blog entries by kennethoverton
Healthcare Is Being Revolutionized by Big Data
May 18, 2018
In the last decade, there has been an increase in the amount of data we collect and generate in like everything that we do, and that we all can use technology to analyze the data and understand it. The intersection of the trends is what is referred as “big data,” ...
Read More »
Five Ways to Prepare for an Accident
May 17, 2018
Accidents occur with little notice. That's why it pays to be prepared. In the event you are involved in an automobile accident, you know exactly what to do. Protecting you, your passengers, and other motorists is the objective every time that you drive.   How You Can Be Ready to ...
Read More »
How to Understand the Lingo at the Dealership
May 17, 2018
You have entered a new world of lingo known as the dealership zone, and the number of terms you would not be using on a daily basis is probably more than you bargained for having to know. If you do not know these terms, the people who work for the ...
Read More »
Attention Los Angeles: Your Guid to Buying a Car
May 17, 2018
Now remains as good of a time as any for people to go out and buy a new vehicle. Despite the struggles that face the automotive industry, buyers can walk away with unprecedented savings. The deals negotiated can lead to boatloads of savings. Everything from financing to rebates to trade-in ...
Read More »
5 Ways to Help Strengthen Your Arms
May 17, 2018
5 Ways to Help Strengthen Your Arms   It is a common saying that we are as mentally healthy as we are physically healthy. Many people have spent considerable time in the gym trying to improve their health and strength. One of the areas of focus is the improvement of ...
Read More »
[View More Blogs...]

Powered by
Morris Technology