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Turbocharge Profits With These New Tools
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Businesses should always search for ways to boost their profitability. Of course, since every business has different circumstances, not every tactic will work equally well. However, the following tips will help most companies boost their bottom line.
 
Tracking Your Website
Every website generates a wealth of server logs and other data. This information can help you assess the performance of your site and its contents. Simply by using basic analytics tools, you can learn what search terms people use to find your site as well as what sites are referring traffic to yours.
 
By tracking your site, you can also discover what topics resonate with your audience as well as what content formats create the most engagement. Based on this information alone, you can focus only on the activities that get results, increasing your ability to generate a positive ROI.
 
In addition to basic tools, you can choose to use advanced tools other to gain additional improvements that boost profits. For example, Salesforce Einstein uses a powerful AI that can draw information from your website in real time and use it to measure its impact on your business.
 
When you have the ability to connect website performance to the rest of your business, you have a unified application that will help you eliminate redundancies, making your team more productive. Additionally, you will have the ability to personalize the customer experience and thereby sell more effectively.
 
Mobile Optimization
Google has already adjusted its index to prioritize websites that perform well on mobile devices. That move signaled to the entire business world that mobile users have a lot to offer. To put it another way, if your website fails to deliver a superior experience for mobile shoppers, you could be losing money.
 
After permanently altering the field of search engine optimization, Google has provided new tools that can help you bring your site into conformance. One of them, the mobile speed scorecard will help you see how quickly your pages load on smartphones and tablets.
 
The other tool, the Impact Calculator calculates how much money your business loses simply because your website doesn’t provide a good experience for users with small screens. When you spend time learning the importance of page speed, you can optimize your pages for mobile and thereby increase your sales.
 
Social Media Automation
Tens of millions of people visit social networks every day. This means that your business has a fantastic opportunity to use those sites to generate leads, support customers and build brand awareness. Unfortunately, you already have a lot of work to do, so keeping up with social media may seem impossible.
 
To create a sensible social media strategy, you should first find out what social media sites are popular. Furthermore, you should research your customers to find out which ones they prefer. Simply by eliminating activities on unpopular sites that don’t engage your customers, you can reduce the cost of social media.
 
If you choose a new social media automation tool, you can dramatically reduce the time needed to manage multiple sites. Also, you can improve efficiency by repurposing the online content published by your firm. Although you may make mistakes while automating social media, you can also reap many rewards.
 
Many automation tools allow you to post articles, images and videos to multiple social networks from a single interface. Additionally, these tools allow you to track comments and online sentiment while coordinating the activities of multiple users.
 
In summary, you can use new tools to increase the bottom line for your business. Regardless of whether you use AI to improve how you manage customers, market your brand to mobile users or simplify social media, you have a chance to grow in terms of customers, revenue and profits.


Latest Activity: Jun 01, 2018 at 9:58 AM



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