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Top Metrics You Need To Be Following
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If you own a business, then metrics are the king of giving you information that helps you grow your business. Without the right metrics or tools to track them, you are left in the dark. This could result in you missing opportunities to grow your brand in the best way possible. So makes sure to look at the best metrics for your business below and put them to use:
 
Utilize Engagement Metrics
Analyzing different engagement metrics is crucial to your business. After all, if customers are not engaged, then there is a lot of work you need to do to get them aligned with your business goals and more engaged. Unless you have a customer satisfaction metrics program, this is almost impossible. So make sure you have a dedicated program that lets you determine which metrics are vital and how to track them so you can not just collect the data, but put it to use in the most effective way possible.
 
Traffic
Your website traffic is a big indicator of success. After all, the more traffic you get, the more eyeballs on your offers and the more money you can make. You can't make any profits if no one even knows you exist. So be sure you are using analytics and tracking tools to see what kind of traffic you're getting to your pages compared to your competitors.
 
You might find that social media is the number one driver, for instance, which means you should double down on advertisements and posts there. Or perhaps SEO is working well for you, meaning you should create more organic content. No matter what channel is bringing you the most traffic, be sure to leverage it based on these traffic metrics so more customers have a chance to benefit from your company's products or services.
 
Sharing
The kind of social sharing that you are generating is a valuable metric. In essence, it's hows you what kind of engagement you're getting with your customers. It also tells you how interesting and relevant the content is to your marketplace. If they are constantly sharing it, you can be assured that it is relevant to their interests. If it's not, then you might need to conduct more market research.
 
Referrals
Referrals are the lifeblood of a profitable business. The reason is that referrals mean your customers are happy. This is a great way to measure how satisfied they are with their experience with your company. People don't recommend things to their friends if they are likely to have a bad experience.
 
Time on Site
How long are people spending on your site once they hit it? Two seconds, two minutes, or twenty minutes? This is crucial, because the longer someone spends on your site it indicates that they were more interested in the content. Make sure you're getting your "time on site" numbers up by adding engaging content and more robust content categories that answer questions, solve problems, educate, and entertain your audience.
 
No matter how the marketing industry evolves, customers will always want a great experience and will reward companies with their business and time if they deliver it. This is a major metric to track for that reason. If you're getting high bounce rates (they're leaving right after hitting your site) it's time to change up your game plan.
 
When it comes to your engagement metrics, there are various ones you need to follow. But knowing which ones to track is only half the battle. The other half is putting forth a plan to take advantage of your resources as a company to make sure you are improving all your metrics the way you need them to. Then you can enjoy peace of mind that you have the best plan in place to dominate the competition now and into the future.


Latest Activity: Jun 13, 2018 at 5:44 AM



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