[Report Abuse]
[Login to Blog] kennethoverton's Blog
How to Improve Your Reputation as a Small Business
Mr.

Take Me To Post Comment Form



 
There are all sorts of ways that you can improve your reputation even as a smaller business. From trying new marketing techniques to choosing to get out of the office once in a while, it’s all about what will work for you and your company. This will make it easier to get your name out there and garner a good reputation with your current clients and any potential ones you might gain along the way.
 
Make Good Impressions Everywhere You Go
 
A lot of people think that business has to be done in the office. However, that puts you at a fairly big disadvantage because business can happen anywhere. There are all sorts of local events where you can meet other professionals and get contacts in the industry. While events like job fairs are good options, you can also appeal to your specific audience by choosing events carefully. For example, if you specialize in furniture, you might consider setting up at a flea market where there will be a lot of foot traffic. If your products are geared more towards children such as toys or games, a fair would be a great place to get the word out about your business. And first impressions are everything, whether in or out of the office. When you make a good first impression, it makes it easier to get to know your potential customers and what they might be interested in seeing from your business.
 
You don't have to shove your products at them, just give them a sales pitch and see if they would like to talk more about it. Make sure to bring along items to sell and extra information about your business to give out to those who seem interested. Even if they don't buy something, you can offer them a business card or brochure in case they want your services later. Another fun way to spice up these events is to hold a contest and have potential customers sign up for your email newsletter. The hard part would be making sure they stay interested in your products even if they don't win.
 
Customer Service Solutions
 
Another way to give yourself a good reputation among customers is by being accessible. And the easiest way to do that is by implementing a customer service customer experience solution system. These tools will make sure that customers can get in touch with you or leave feedback anytime they want. It stores their information in a database to make sure you have all the information you'll need from them and their different experiences with your business.
 
It might seem like a bit more work than necessary, but modern consumers expect to have ways to contact you in more than just the traditional methods. That's why allowing them a way to contact you anytime or anywhere is important to improving your customer service. It also improves their experience by extension, and makes them more likely to spend more and think positively of your business. It even increases their loyalty because you have shown that you want to make an effort to be accessible to them if they need it. And that's more than a lot of businesses do for them.
 
Learn from the Competition
 
And the most important way that small businesses can work smarter when they're first starting out is by learning about and from the competitors. This way you can determine what has worked for other businesses and how they managed to be successful. It's true that their tactics might not always work for you. For example, they may use a lot of promotional webinars to get their products out there. This may not be an option for your business as you may not have the money for these promotions. However, it can give you ideas when you analyze their successful tactics versus the less successful ones. And you can avoid the same mistakes by avoiding those less than successful operations. You might even consider attended their webinars or subscribe to their newsletter to see how they're marketing themselves so effectively.
 
And you can also learn a lot from other small businesses, not just your big competitors. It's always worth it to go and check out what other businesses like your own are using to make themselves stand out among the crowd. Plus, these are good contacts you can use to create a partnership later on if you think it will be worth it.


Latest Activity: Aug 10, 2018 at 11:01 AM



Blog has been viewed (35) times.


Log In to post comments.

Previous blog entries by kennethoverton
 
What You Should Look For in a Company
October 18, 2018
The Right Company Will Enhance Your Career and Let You Use Your Talents Looking for employment is a great opportunity. This is when people have the chance to take stock of their lives and think about what is most important in life. Employees want a company that will them use ...
Read More »
 
A Checklist for the New Business Owner
October 01, 2018
Getting a business started can be a scary thing at first. There’s a lot that you need to do and juggle all at the same time. You have to find a location, name your business, hire people to work for you, file for different insurances to cover all of your ...
Read More »
 
A Checklist for the Everyday Homeowner
September 28, 2018
  It is always nice to have a little extra pocket change in your life. Sometimes you may have to find ways to cut back and budget what you already have. Luckily it doesn’t matter where you live, there are plenty of ways to save money whether you live in ...
Read More »
 
Keep Your Small Business Connected
September 28, 2018
Keep Your Small Business Connected With the boom of e-commerce and Amazon shopping your can now have a small business from the comfort and luxury of your house. There are a bunch of websites that cater to business owners that have products, goods and services to sell. These websites are ...
Read More »
 
Great Jobs For Statistics Graduates
September 28, 2018
If you are a stats grad, congratulations. You have a lot of job opportunities available. However, understanding what they are what makes them unique can be overwhelming. After all, you want to make the right choice and use your degree and training to the fullest. That way you can have ...
Read More »
 
[View More Blogs...]




 
Powered by
Morris Technology